Broadcast Date: Thursday, January 28, 2021
from 12:00 pm to 1:30 pm (ET)


The global transfer pricing landscape has been in flux over the past years. Key factors driving change include intensified enforcement by tax authorities, changes to international tax rules, new case law, the impact of digitalization in the economy, and the COVID-19 crisis.

With all these complexities and challenges, it is imperative for multinational enterprises (MNEs) and their counsel to be acquainted with the legal updates and governing compliance principles in this area of law to ensure sound compliance and abate potential exposure to legal risks.

In a LIVE Webcast, a panel of key thought leaders and professionals assembled by The Knowledge Group will provide the audience with a comprehensive discussion of the current transfer pricing landscape. Speakers will also offer best practices considering the recent trends, developments, and legal challenges.

Some of the major topics that will be covered in this course are:

  • Transfer Pricing: Legal Overview
  • Recent Regulatory Trends and Developments
  • Transfer Pricing and COVID-19 Implications
  • Risks, Challenges, and Pitfalls
  • Best Compliance Practices
  • What Lies Ahead


Course Level:



Advance Preparation:

Print and review course materials


Method of Presentation:

On-demand Webcast (CLE); Group-Internet Based



General knowledge of transfer pricing


Course Code:



NASBA Field of Study:

Taxes - Technical


NY Category of CLE Credit:

Areas of Professional Practice


Total Credits:

1.5 CLE

1.5 CPE (Not eligible for QAS (On-demand) CPE credits)

Speaker Panel:

Robin Hart, Principal
Charles River Associates

Robin Hart is a Principal within CRA’s Transfer Pricing practice based in the San Francisco Bay Area. Robin is a highly regarded transfer pricing and tax economist with 18 years of experience serving clients in the life sciences, technology, and consumer products sectors. He has assisted taxpayers with their strategic objectives relating to the transfers and licensing of intangible property, alignment of supply chains, the establishment of high-value and shared service centers, and intercompany financing. Focused primarily on innovative Bay Area companies, Robin has executed on cross-border and domestic transactions involving cost-sharing and IP planning, post-acquisition integration, global BEPS alignment, the launch of new digital business models, and business restructurings.

Anna Soubbotina, Principal
Charles River Associates

Anna Soubbotina is a Transfer Pricing Principal with Charles River Associates, based in New York. Ms. Soubbotina has guided companies through the life cycle of their controlled transactions: from international expansion to business and regulatory change, through to effective controversy resolution. Ms. Soubbotina leverages her experience working with Fortune 100 companies to guide clients through business change and disruption, such as an IPO, global supply chain expansion/contraction, market shocks, profitability and cost changes. Companies going through business transformation need to consider the cross functional implications of their transactions. Ms. Soubbotina’s advisory approach allows flexibility to customize every project and team to bridge the gap between regulatory constraints and business needs.

Margaret McKeehan, Associate
The Brattle Group

Dr. Margaret McKeehan is an associate at The Brattle Group with concentrated experience working on tax controversy litigation involving economic substance analysis, transfer pricing, valuation, and debt/equity classification. Dr. McKeehan has experience working with the Internal Revenue Service, U.S. Department of Justice, and taxpayers in a wide variety of industries including information technology, healthcare, energy, and insurance sectors. She received her Ph.D. in Economics from Rice University in 2017, where she focused her academic research on both theoretical and empirical issues in capital and personal income taxation. She has published her research in the Public Finance Review, International Tax and Public Finance, and the Review of Economics of the Household.

Evan Cohen, Principal
The Brattle Group

Mr. Cohen has extensive experience in finance matters that include landmark decisions on economic substance, structured finance and transfer pricing, including Long-Term Capital Management, GlaxoSmithKline, Eaton, Altria, BB&T, Fifth Third, Pritired, Buyuk, ITS, and Bank of New York. He has also been involved in several high-profile public health investigations for the federal government involving housing conditions, lead violations, and EPA emissions requirements.

He specializes in valuation, damages and financial analysis across a wide range of industries, including financial services, pharmaceuticals and manufacturing. He is a Chartered Financial Analyst (CFA) with two decades of experience in both standard valuation of corporations and assets, and complex valuation of subsidiaries and financial instruments.


Robin HartPrincipal Charles River Associates


Anna SoubbotinaPrincipal Charles River Associates

2021 Transfer Pricing Priorities and Risk Assessment

  • Current issues and observations in benchmarking
  • OECD and tax authority guidance on pandemic impact
  • Issues with intercompany contracts
  • Prioritization of tax department resources for 2021 and beyond

Margaret McKeehanAssociate The Brattle Group


Evan CohenPrincipal The Brattle Group

  • An update on domestic and international digital advertising and services taxes
  • A discussion of the OECD BEPS digitalization initiative
  • A discussion of the interaction between the proposed or implemented digital taxes and the OECD BEPS digitalization initiatives
  • Comments on the key questions these initiatives need to address going forward

Date & Time:

Thursday, January 28, 2021

12:00 pm to 1:30 pm (ET)

Who Should Attend:

  • Transfer Pricing Lawyers
  • Tax Lawyers
  • Transfer Pricing Managers
  • Chief Finance Officers
  • Finance Executives
  • Financial Reporting Officers
  • Tax Managers and Directors
  • Accountants
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Robin HartPrincipal
Charles River Associates
Anna SoubbotinaPrincipal
Charles River Associates
Margaret McKeehanAssociate
The Brattle Group
Evan CohenPrincipal
The Brattle Group



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