Bad faith litigation remains complex and risky due to unprecedented legal developments and challenges that continue to emerge. Recent court rulings highlight how insurance companies can still be accountable for bad faith if they unreasonably refuse to pay a legitimate claim or settle a third-party claim or lawsuit and the policyholder wins at trial. As the evolving regulatory landscape continues to bring new issues that could affect how “bad faith” applies in future cases, insurers should stay informed to effectively manage their business operations in compliance with legal requirements. On the policyholder side, certain states recognize “reverse bad faith” as a cause of action assertable by insurers, and in other states insurers can assert the insured’s bad faith or misconduct as an affirmative defense to bad faith claims. The speakers will address issues policyholders might face in these jurisdictions.