Broadcast Date: Thursday, November 09, 2023
from 12:00 pm to 1:00 pm (ET)
Overview:
Protecting one’s brand has become increasingly challenging, especially in today’s interconnected economy. With the rise of e-commerce and global marketplaces, counterfeit goods, brand theft, and online infringement have become pervasive problems which may lead to revenue loss, reputational damage, and even safety risks for consumers.
Thus, there is an increased need for businesses operating worldwide to develop a comprehensive strategy to safeguard their reputation and intellectual property and combat infringement.
Join us to hear from speakers Steven Weigler of EmergeCounsel and Steven D. Lustig of Panitch Schwarze Belisario & Nadel LLP as they delve into an in-depth discussion of trademark protection and the latest developments in the international legal arena. Speakers will also offer insights and practical tips to protect and defend their trademarks on a global scale.
Key issues include:
- Trademark Protection: An Overview
- Recent Developments in the Global Landscape
- Effective Enforcement Strategies
- Best Practices to Mitigate Infringement Risks
- An Outlook
Credit:
Course Level:
Intermediate
Advance Preparation:
Print and review course materials
Method presentation:
On-Demand Webcast
Prerequisite:
General knowledge of intellectual property laws
Course Code:
1410493
NY Category of CLE Credit:
Areas of Professional Practice
Total Credits:
1.0 CLE
How to Claim CLE Credits Per State:
https://knowledgewebcasts.com/how-to-claim-cle-credits-per-state/
CLE State Requirements:
https://knowledgewebcasts.com/cle-state-requirements/
CPE State Requirements:
Speaker Panel:
Steven Weigler, Founder
EmergeCounsel
Steven Weigler specializes in the protection of brand, IP, and other business assets around the world. His entrepreneurial perspective building a technology startup balanced by his role as senior counsel for a Fortune 50 communications company has allowed him to develop the skills required to be empathetic legal counsel. Steven started EmergeCounsel in 2015 with the mission to provide early to mid-stage businesses sophisticated counsel at a lower price point than large law firms. TotalTM® is its proprietary flat fee trademark prosecution system.
Steven D. Lustig, Counsel
Panitch Schwarze Belisario & Nadel LLP
With over 20 years of experience, Steven D. Lustig’s practice focuses on all aspects of trademark law – from due diligence to enforcement. His international clientele ranges from individuals to large multinational companies. While his practice is in every commercial area, his is particularly experienced in the automotive, pharmaceutical, apparel, and technology industries.
Agenda:
Segment 1
Steven Weigler, Founder
EmergeCounsel
The Strategic Practice of International Trademark Law
- Analysis: Building A Web of Protection
- Analyze the “Play”
- Analyze the Supply Chain
- Analyze the Consumer Market
- Analyze Other Forms of Protection
- Is This From the Get-Go Or An Expansion Strategy?
- Execution – The Complexity of International Trademark Law
- No Such Thing As International Trademark Law/What Harmonization Really Means
- Two Paths – Madrid Or Country/Regional Filings
- The Pros and Cons of Each
- First to Use Vs. First to File
- Tracking and Enforcement
- Not One and Done
- The Importance of International Co-Counsel
- What to Do/How to Build Up Relationships With Co-Counsel?
Segment 2
Steven D. Lustig, Counsel
Panitch Schwarze Belisario & Nadel LLP
The Intricacies of International Trademark Law
- International Trademark Clearance Searches
- Knock-Out
- Comprehensive
- In-Between
- Artificial Intelligence
- Cost Considerations – Where Is the Business?
- International Trademark Application Filing Strategies
- Territoriality of Trademark Law
- Registered and Unregistered Trademark Rights – Civil Law V. Common Law
- The Paris Convention and Claiming Priority
- How the Madrid Trademark Filing System Works
- Local Counsel
- Cost Considerations
- Enforcement and Watch Services
- Owner Must Police Its Trademarks
- Enforcement Strategies and Risks
- Settlement and Coexistence Agreements
- Cost Considerations
Date & Time:
Thursday, November 09, 2023
12:00 pm to 1:00 pm (ET)
Who Should Attend:
- Trademark Lawyers and Consultants
- Intellectual Property Lawyers and Consultants
- Corporate Lawyers
- Commercial Lawyers
- Brand Owners
- Brand Managers
- General Counsel
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