Protecting one’s brand has become increasingly challenging, especially in today’s interconnected economy. With the rise of e-commerce and global marketplaces, counterfeit goods, brand theft, and online infringement have become pervasive problems which may lead to revenue loss, reputational damage, and even safety risks for consumers.
Thus, there is an increased need for businesses operating worldwide to develop a comprehensive strategy to safeguard their reputation and intellectual property and combat infringement.
Listen as a panel of key thought leaders and practitioners provide the audience with an in-depth discussion of trademark protection as well as the latest developments in the international legal space. Speakers will also offer insights and practical tips to protect and defend their trademarks on a global scale.
Key issues include:
- Trademark Protection: An Overview
- Recent Developments in the Global Landscape
- Effective Enforcement Strategies and Notable Cases
- Best Practices to Mitigate Infringement Risks
- An Outlook