Dr. David Neal is the Founder and Managing Partner of Catalyst Behavioral Sciences. He holds a Ph.D. in psychology from the University of Melbourne and completed a post-doctoral fellowship at Duke University in psychology and the Fuqua School of Business. He has published extensively in the areas of survey methodology, behavior change, and consumer decision making.

David has conducted hundreds of surveys in connection with issues around trademark confusion, genericness, secondary meaning, fame, consumer deception, patent infringement, and apportionment of value. On more than 60 occasions, he has testified as a survey expert in federal court proceedings, the National Advertising Division (NAD), and the International Trade Commission (ITC).

David has been retained by a wide range of clients including Adidas, Apple, Breitling, Delta Airlines, the Federal Trade Commission, Fiat Chrysler, Netflix, Meta, Samsung, the State of Arizona, Tory Burch, and U-Haul. He has also worked with a wide range of law firms including DLA Piper, Kilpatrick Townsend, Kirkland & Ellis, Debevoise & Plimpton, Fross Zelnick, Fenwick, Baker Botts, O’Melveny, and Wilmer Hale.

Dr. Groehn provides strategic advice and expert analysis in legal proceedings. He often combines client data with public statistics and data collected through surveys to answer pressing business questions. Dr. Groehn has assessed economic damages in class actions and collective action cases in the United States, Canada, Australia, and the United Kingdom. He regularly conducts conjoint analyses in false advertising, product-defect, and intellectual property litigation. Much of his academic research focuses on network industries and two-sided markets and the economic rationale for bundling, foreclosure, and predation.