Broadcast Date: Thursday, July 30, 2020
from 12:00 pm to 1:30 pm (ET)


The past year was a booming year for the Property Technology (PropTech) industry, and as it continues to develop, significant trends and updates arise at an unprecedented level. Set in a state of progress, the latest PropTech trends are starting to emerge and rattle businesses and organizations at an alarming speed.

The current Coronavirus Disease 2019 (COVID-19) pandemic is altering the business landscape even further as more companies move toward mandatory remote work. Thus, it is essential to implement innovative technological solutions and alternatives while relatively meeting the market’s demands. With PropTech’s significant digital real estate transformation, it is expected to play an important role in mitigating current and future business risks amid the pandemic.

In this LIVE Webcast, David Crawford and Marlena C. Schultz, seasoned real estate attorneys from Cooley, will provide and present to the audience an in-depth analysis of the fundamentals as well as recent developments in Property Technology. Speakers will also identify the important issues surrounding this significant topic including the benefits and challenges in this developing landscape including significant alternatives to dodge risks from the current global situation.

Key Issues:

  • PropTech – What You Need To Know
  • Emerging Trends and Developments
  • Impact on the Real Estate Industry
  • COVID-19 Implications
  • Benefits and Challenges
  • What Entrepreneurs and Innovators Must Do
  • What Lies Ahead


Course Level:



Advance Preparation:

Print and review course materials


Method of Presentation:

On-demand Webcast (CLE)



Experience in the real estate/construction industry


Course Code:



NY Category of CLE Credit:

Areas of Professional Practices


Total Credits:

1.5 CLE

Speaker Panel:

Marlena C. Schultz, Attorney
Cooley LLP

Marlena Schultz has handled a broad range of transactional real estate and finance-oriented projects, with an emphasis on the acquisition and disposition of commercial real estate, commercial leasing, hospitality related occupancy agreements, secured lending and real estate joint venture and equity fund investments. She has particular experience in the proptech industry, where she has worked on various types of projects, from representing emerging companies introducing disruptive technology to the real estate market to representing existing companies incorporating digital platforms into their real estate portfolios.

David Crawford, Attorney
Cooley LLP

David Crawford is a member of the firm’s real estate team, which represents innovators, investors, and leading edge technology, consumer products and life science companies in developing practical, effective solutions for complex business issues. David represents corporate and individual clients in a broad spectrum of real estate transactions, including leasing, purchases and sales, corporate reorganizations, construction, regulatory issues and real estate-secured financing. His practice includes advising on regulatory and strategic matters for companies integrating new technologies into the traditional real estate industry, including title, escrow, hospitality, end of life memorials, brokerage, agriculture and property management.


Marlena C. SchultzAttorney

Cooley LLP

  • COVID-19 could be a much needed catalyst to move PropTech forward at a greater pace than ever expected, but also presents significant challenges as the macroeconomic climate changes
  • Smart Tech (be it for cities, buildings, homes, grids, etc) is a growing trend and as data aggregation gets better and better this will help move forward this vertical within the PropTech movement
  • As PropTech evolves, we will also need ConTech to keep pace and we expect to see advances there as well

David CrawfordAttorney

Cooley LLP

  • In order for PropTech to look forward, innovators and entrepreneurs must work through regulatory and other legal issues
  • As we move to the “All-Digital Real Estate Transaction” some states are doing better than others, and there are lessons to be learned therein
  • Working from home may be here to stay, and shopping from home is here to stay, so the commercial real estate sector will need to adapt to this new reality

Date & Time:

Thursday, July 30, 2020

12:00 pm to 1:30 pm (ET)

Who Should Attend:

  • Real Estate Brokers
  • Real Estate Developers
  • Real Estate Lawyers
  • Entrepreneurs and Innovators
  • In-House Counsel
  • Chief Technology Officers
  • IT/Information Security Directors
  • Real Estate Companies
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Marlena C. SchultzAttorney
Cooley LLP
David CrawfordAttorney
Cooley LLP



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