Broadcast Date: Tuesday, May 09, 2023
from 11:00 am to 12:00 pm (ET)



Hitting quotas and increasing sales in today’s unpredictable economy is hard enough on its own. The foodservice supply chain complicates matters further, by making it difficult to know where your products are purchased. Manufacturer sales and account reps are kept in the dark on tangible opportunities to grow customer and distributor volumes.

In this live webcast, we will cover how manufacturers are grappling with this sales challenge, and how some are using new methods to excel at finding and growing customers. Hear directly from a national manufacturer on how a new set of data-enabled best practices is building stronger customer relationships and giving them a competitive edge.

Join a panel of thought leaders as they discuss new best practices for increasing revenue in foodservice manufacturing.

Key topics include:

  • Challenges of sales and customer growth
  • New best practices to maximize revenue
  • Success stories of best practices implementation


Course Level:



Advance Preparation:

Print and review course materials


Method of Presentation:

On-demand Webcast (CLE)



General knowledge in foodservice manufacturing


Course Code:


Speaker Panel:

Bill Michalski, Chief Product Officer

Bill Michalski has been creating supply chain software solutions for 25 years across multiple industries and has been with ArrowStream since 2006. As Chief Product Officer he is focused on bringing innovative commercial SaaS technology products to our customers and driving the overall evolution of the foodservice supply chain. His restaurant career began much earlier, as an ice cream maker at Springer’s Home-made Ice Cream on the jersey shore in summer of 1986.

Bill Becker, Vice President of Solution Consulting

Bill Becker is the Vice President of Solution Consulting at ArrowStream. With over 20 years of experience in the foodservice industry, he leads the company’s customer engagement efforts, overseeing everything from pre-sales solution alignment to ongoing relationship management. Throughout his career, Bill has been dedicated to defining and delivering innovative technology-enabled supply chain solutions that drive positive change and address the challenges faced by the market. Initially from San Francisco, he has since made Philadelphia his home.

James Kennedy, Sr. Executive Director of National Accounts
Procter & Gamble

James Kennedy, a seasoned veteran of Procter & Gamble (P&G), has been with the company for 36 years, with the last 33 focused in Food Service / National Accounts. Currently, he is responsible for business development and industry relations for P&G Professional. James began his career with P&G Retail in Atlanta and Birmingham in the food and beverage divisions after earning his degree from NC State in 1987. He later moved to the foodservice and lodging products division in Los Angeles in 1990, where he focused on regional and national accounts. After spending three years at P&G’s Global headquarters in Cincinnati, James returned to his native Carolinas in 1996. In addition to his professional achievements, James is active in his community, serving on various boards and committees, including the NRA’s Supply Chain Management advisory board. He enjoys golf, music, biking, and pickleball. He and his wife Mary celebrated their 30th anniversary in 2022, and they have three adult children.

Dave Rottenberger, Senior Director and Global P&G Professional IT
Procter & Gamble

Dave Rottenberger is an accomplished Senior Director and Global P&G Professional IT Leader based in Cincinnati, Ohio. He brings over two decades of experience at P&G to his current role.

He started as a Cost Engineer in the Family Care division after earning a B.S. in Civil Engineering from the University of Cincinnati. Since then, Dave has held several IT positions at P&G, including Global Service Manager of Modeling & Simulation, IT Director of Smart/Connected Product Development and IT Director in P&G’s Beauty and Personal Health divisions.

In recognition of his expertise and leadership, Dave was appointed Senior Director of PGP NA IT and Global Data Solutions in 2020. Two years later, he became the Global P&G Professional IT Leader (divisional CIO), where he is responsible for developing digital strategies and implementing IT solutions for P&G’s professional products division.

Outside of work, Dave enjoys spending time with his wife Kathryn and their three children, Isabelle, Ethan, and Hailey. He also has a passion for working on car projects, attending car shows, and playing guitar with his friends.


Bill MichalskiChief Product Officer



Bill BeckerVice President of Solution Consulting



James KennedySr. Executive Director of National Accounts

Procter & Gamble


Dave RottenbergerSenior Director and Global P&G Professional IT

Procter & Gamble



  • Welcome / Speaker Introduction
  • Overview of Challenges with Selling to Multi-Unit Operators
  • Best practices for revenue optimization
  • Case study
  • Q&A

Date & Time:

Tuesday, May 09, 2023

11:00 am to 12:00 pm (ET)

Who Should Attend:

  • President
  • Chief Revenue Officer
  • Chief Marketing Officer
  • VP of Sales
  • VP of Marketing
  • VP of National Accounts
  • Director of National Accounts
  • Sales Director
  • Director of Business Development
  • Director of Foodservice Sales
  • Account Executive
  • Marketing Director


  • Food and Beverage Manufacturing
  • Foodservice Products Manufacturing
  • Food and Beverage Supplier
Preventing Ransomware Attacks: A Practical Guide to Enhancing IT Security and Resiliency,
Speaker Preferred Package (Online Payment)
Asbestos Litigation: Demystifying Trends, Developments, and Defense Strategies,
New York Online CLE Bundle
Pennsylvania Online CLE Bundle
California Online CLE Bundle
Supercharging Privilege Review With AI, Analytics, and Automation,
The Hows and Whys of Child Abuse Reporting: A Comprehensive Ethical Guide for Lawyers,
Maximizing Your Innovation ROI: R&D Tax Credits in 2024 and Beyond,
Winning Patent Litigation: Essential Strategies and Tactics,
Cartel Investigations: A Blueprint for Defense,
Demystifying Economic Sanctions: Strategies for Success in a Global Economy,
Practical Trademark Perspectives from U.S. and Canadian Counsel,
Effectively Manage KYC Compliance: Keep Up with the Times by Getting Back to Basics,
OFAC Regulations and the Economic Sanctions Compliance Programs: Best Practices,
'Zombie' LIBOR for USD Contracts: Navigating the Critical Issues, ,
Calculating Lost Profits in Construction Claims: A Practical Guide,
False Claims Act and COVID-19 Implications: Key Considerations and Best Practices, ,



Bill MichalskiChief Product Officer
Bill BeckerVice President of Solution Consulting
James KennedySr. Executive Director of National Accounts
Procter & Gamble
Dave RottenbergerSenior Director and Global P&G Professional IT
Procter & Gamble



View Details


View Details


View Details

Join Over 160,000 Professionals Empowering Their Careers

Learn anywhere from over 3000+ live and recorded CLE, CPE & Technology Webcasts.