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Overview:

The rise of e-commerce in recent years had significantly helped businesses to gain better customer engagement and, thus, improve bottom lines. However, along with the surge of business opportunities on the internet, is the influx of criminals selling fake products and standing up brand infringing sites used for stealing credentials and propagating scams. This unwelcome trend further intensifies as consumers rely more heavily on e-commerce with the enforcement of social distancing around the world.

Now more than ever, companies need to put an effective online brand protection strategy in place. By taking a strategic approach in every digital channel, businesses can streamline implementation, save costs, and ensure brand reputation.

In this LIVE Webcast, brand protection experts Jeff Baher of Bolster, Inc. and James R. Hastings of Collen, will present to the audience a comprehensive guide on how to develop an effective brand protection strategy. Speaker will also provide practical tips and best practices in strengthening brand enforcement amid the current COVID-19 pandemic.

Some of the major topics that will be covered in this course are:

  • Online Brand Protection – Recent Trends
  • Counterfeiting – Identifying Red Flags
  • Effective Brand Protection Strategies
  • Factors to Consider in Selecting a Brand Protection Solution
  • Best Practices

Credit:

Course Level:

Intermediate

 

Advance Preparation:

Print and review course materials

 

Method of Presentation:

On-demand Webcast (CLE); Group-Internet Based

 

Prerequisite:

Experience in Intellectual Property law

 

Course Code:

149036

 

NASBA Field of Study:

Information Technology – Technical

 

NY Category of CLE Credit:

Areas of Professional Practice

 

Total Credits:

1.0 CLE

1.0 CPE (Not eligible for QAS (On-demand) CPE credits)


CLE State Requirements:

https://knowledgewebcasts.com/cle-state-requirements/

Speaker Panel:

Jeff Baher, Head of Product Marketing
Bolster, Inc.

Jeff is Head of Product Marketing at Bolster, Inc., the industry leader in AI-driven brand protection and fraud prevention. Jeff has deep experience in digital infrastructure, cybersecurity, product marketing and go-to-market strategy. Jeff has held leadership positions for Fortune 500, mid-size and startup technology companies, including Cisco (10 years) and Dell EMC (8 years). Jeff received his bachelor’s degree cum laude from Harvard College and is a frequent spokesperson with press and analyst communities.

James R. Hastings, Counsel
Collen

James Hastings is Counsel with Collen, a leading intellectual property law firm.
He is a Legal Lean Sigma yellow belt, certified to help legal departments implement process improvement techniques and programs. He is author of the online publication, Trademark Opposition Lawyer — a guide for CEOs and in-house counsel about contested proceedings before the U.S. Trademark Trial and Appeal Board. Mr. Hastings is also an approved mediator of the International Trademark Association Panel of Mediators, an alternative dispute resolution forum with approximately160 mediators worldwide. James’s insight on trademark law has been solicited by and featured in Corporate Counsel, Bloomberg BNA, Law.com, and other national legal publications.

Agenda:

SEGMENT 1:

Jeff BaherHead of Product Marketing

Bolster, Inc.

  • Brand protection evolves to trust and safety
  • Securing the business to customer perimeter
  • How to leverage AI and automation
  • Company case study (Zoom)

SEGMENT 2:

James R. Hastings, Counsel

Collen

  • How to conduct a brand protection inventory and audit
  • Prioritizing legal protection, including trademark and copyright protection
  • Legal enforcement options for brand owners

Date & Time:

Thursday, March 25, 2021

12:00 pm to 1:00 pm (ET)

Materials:

Download Course Materials

Who Should Attend:

  • Brand Managers
  • Brand Owners
  • Chief Intellectual Property Officers
  • Intellectual Property Managers and Directors
  • Intellectual Property Lawyers
  • Chief Information Security Officers
  • IT Security Engineers
  • Brand/Trademark enforcement lawyers
  • Brand protection managers/directors
  • Trust and Safety managers/directors
  • Fraud directors
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SPEAKERS

Jeff BaherHead of Product Marketing
Bolster, Inc.
James R. HastingsCounsel
Collen

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