Beyond Meat’s Protein Content Is Allegedly Bogus

Beyond Meat Inc., a leading producer of plant-based meat alternatives in the U.S. and has been known for its #FutureofProtein marketing campaign now faces two lawsuits in just a week over allegations of false and misleading products’ protein content.

On May 31, a group of consumers filed a complaint for damages, alleging that Beyond Meat has committed unjust business practices by misrepresenting the nutritional benefits found in its products. As stated, the company “miscalculates and overstates” the protein content and quality of its products.

Just a day after, Beyond Meat and its CEO Ethan Brown has been hit by another complaint brought by its competitor Don Lee Farms “DLF” claiming that “the daily protein value on Beyond Meat’s flagship products is overstated by up to 30%.” DLF furthers that, unlike unsupported marketing claims, the testing result was backed by hard science and data.

DLF argues that Beyond Meat’s products “contain methylcellulose in its products–an ingredient recognized by both scientists and regulatory bodies as a synthetic chemical.”

When asked for a response to the claims, according to Just Food’s report, a Beyond Meat spokesperson said, “The allegations in the filings lack merit and we are prepared to vigorously fight this in court.”

About DLF

 The California-based company describes itself as a “leading maker of plant-based & meat proteins” and was formerly an exclusive supplier to Beyond Meat until its contract was terminated in 2017. It then sued the company for fraud, negligence, and breach of contract, with the case set to go to trial in September.

About Beyond Meat

Beyond Meat prides itself on plant-based meats which are “good source of protein”. Some of its well-known products include burgers, ground meat, sausage, meatball, and chicken. The company is organized under Delaware law and headquartered in El Segundo, California.